Product Reviews-The Influence For Customer Purchase Decisions
At this time, Product Reviews Influence The Customer Purchase Decisions. A report from AYTM Market Research
found that product reviews are increasingly popular among consumers
shopping on the web.
More than 82 percent of respondents have been directly influenced by a review on a website, and 24.6 percent say reviews “often” impact their purchase decisions.When it comes to generating or cultivating reviews, marketers can opt for different methods.
In general, the review as website content is most likely to suit B2C companies or resellers in the B2B sector. Including reviews as part of a content marketing strategy is one approach. This can help businesses improve on two fronts. While the fresh, relevant content will help the technical side of SEO, high-quality review articles will also keep consumers engaged and returning to the site for insights on future purchases.
More than 82 percent of respondents have been directly influenced by a review on a website, and 24.6 percent say reviews “often” impact their purchase decisions.When it comes to generating or cultivating reviews, marketers can opt for different methods.
In general, the review as website content is most likely to suit B2C companies or resellers in the B2B sector. Including reviews as part of a content marketing strategy is one approach. This can help businesses improve on two fronts. While the fresh, relevant content will help the technical side of SEO, high-quality review articles will also keep consumers engaged and returning to the site for insights on future purchases.
However,
many have opted to allow consumers to write their own reviews as part
of a comments system on product pages or service landing pages.
Providing prospects with this option conveys transparency that builds
trust and encourages engagement that can keep customers returning to the
website. Moreover, when these reviews are well done and help others
make purchase decisions, they add even more value to a website – which
ultimately supports SEO.
More
than 87 percent of respondents to the AYTM survey said that they
usually trust reviews they see on the web to provide a “truthful and
impartial” look at a product.
Because of the fact, a local vendoor of product reviews that review all kind of bussines, products, and also blogs or sites articles named Kanal MitraVisi is now trying to serve the marketers and all people who want to increase the selling of their products by reviewing and promoting on internet and direct selling especially in Bengkulu City, Indonesia. The consumers are generally from small industries or home industries like UKM or UMKM (Small and Medium Industries). With low price, Kanal MitraVisi accept all orders with nice and good bids, depends on the products.
